1.
is open to all open to all residents of the Philippines.
2. To join, simply follow these steps:
Step 1 : Take a photo of an individual or group of people drinking and enjoying milk in Tetra Pak cartons.
Step 2 : Log-on to www.ilovemilkcontest.com website, enter your contact information and upload your photo.
Step 3 : Include a photo title and a short Photo Description/ caption (2 to 3 sentences and not exceeding 1,000 characters) about the photo and its relevance to the contest theme in the photo contest online form and submit your entry.
3. Submission of photo contest entries is from March 26, 2010 until 12:00 noon of May 30, 2010.
4. Contestants may submit more than one (1) entry but each contestant could only win once.
5. Entries will be pre-judged based on the following criteria:
Relevance to the theme | 40 % |
Originality / Creativity | 40 % |
Composition | 20 % |
| ------ |
TOTAL | 100 % |
This year's theme is
“Enjoy the goodness of milk anytime, anywhere!". In celebration of this year's World Milk Day, Tetra Pak Philippines, Inc. would like to emphasize the benefits of drinking milk and how it has enhanced consumers’ health and wellness.
With the fast-paced lifestyle that Filipinos lead today, the convenience of having milk in Tetra Pak cartons gives consumers the benefit of getting their favorite liquid milk drink and the nutrition they need anytime, anywhere. Photo entries will be evaluated according to its uniqueness and creative execution. Photos submitted must include a caption or short photo description that includes a photo title and a short description about the photo and its relevance to the theme.
6. The top ten (10) entries of the contest will be announced on June 1, 2010 on www.ilovemilkcontest.com website.
a. The owners of the top ten entries will be notified either through mail, email, or telephone call. Finalists will be invited to join the Awarding Ceremony on June 6, 2010 during Tetra Pak’s World Milk Day Event.
b. The Top Ten (10) entries will be exhibited at Tetra Pak’s World Milk Day Event on June 6, 2010.
7. The prizes of the Top Ten entries for “Tetra Pak’s I Love Milk Photo Contest” are as follows:
Third Place Winner will win Php 10,000.00 in cash
One (1) month supply of liquid milk in Tetra Pak cartons
Samsung Digital Camera
Second Place Winner will get Php 15,000.00 in cash
One (1) month supply of liquid milk in Tetra Pak cartons
Samsung Digital Camera
Grand Prize Winner will get Php 25,000.00 in cash
One (1) month supply of liquid milk in Tetra Pak cartons
Samsung Digital Camera
8. Tetra Pak Philippines Inc., Blue Whale Design and Perlas & Luna company employees and their relatives (up to third degree of consanguinity) are not eligible to join the contest.